Google Gemini

What it really costs

Pricing model from the October 2026 comparison matrix. Figures marked (est.) are triangulated from secondary sources, not vendor-published; (secondary) figures come from secondary reporting.

From the research report

Landscape Report, October 2026 edition — §1.3.

Standout: Deepest Workspace integration (Gmail/Docs/Drive/Sheets/Meet, NotebookLM) — effectively bundled for Workspace customers. Models in 2026 secondary sources: Gemini 3.1 Pro (flagship, 1M context), 3.5/3.8 Flash, and Gemini 4 Argon (shipped late Sep 2026 — marktechpost, 10/4/26; not yet verified on Google's pages). Gemini Agent (agentic browsing, gated behind AI Pro/Ultra). Gems (custom assistants) are being retired and replaced by Skills (primary: Google blog, Sep 30, 2026): support ends November 2026 for personal accounts (in-app notices give Nov 17 as the migration date; creating/editing Gems ended Oct 13, 2026 per in-app notice reporting), March 2027 for Workspace business/enterprise/nonprofit, and June 2027 for Workspace education. Existing Gems auto-migrate to Skills; Skills are free for personal accounts (18+), and Google's Opal mini-app experiment also shuts down in November.

Pricing (current — all secondary, current-period): Consumer: Google AI Plus $4.99/mo (cut from $7.99 June 2026); AI Pro $19.99/mo; AI Ultra $99.99 and $199.99 (top tier cut from $249.99). Business: Workspace Business Starter $7, Standard $14, Plus $22 per user/mo annual, Gemini included. API: Gemini 3.8 Flash $0.75/$3.75 per 1M tokens through Dec 31, 2026, then doubling to $1.50/$7.50 from Jan 1, 2027 — a scheduled budget trap for long-term builds. API entry from $0.10/1M input on Flash-Lite.

Agent-building features: Gemini Agent, Jules (coding agent), NotebookLM, Vertex AI + Gemini API, skills system replacing Gems. Workspace-native grounding is the differentiator for businesses already on Google.

Key limits: Gems deprecation breaks client workflows built on them — personal accounts migrate by Nov 17, 2026; Workspace timelines run to Mar/Jun 2027 (see above). Skills do not yet cover every Gem feature (sharing and Drive/Notebook attachments were still rolling out at announcement). Model versioning is confusing across sources — verify against Google's current docs before advising.

Source: AI Agent Comparison Matrix + Landscape Report (October 2026). Every price is dated to a source in the underlying research; vendor-reported figures are labeled as such.

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