Which AI agent should your business actually use?

Not the one with the loudest ad. The Atlas compares 22 agent platforms across 9 kinds of business and 9 jobs — with real pricing, honest limits, and the compliance flags vendors leave off the sales page.

Browse by your business Browse by the job
22platforms compared
9 × 9business types × jobs mapped
$20/mowhere most businesses should start (a general assistant)
Oct 2026research edition — every price dated to a source

Start with your kind of business

Each card opens that trade's strongest use case. The full grid of all 9 jobs for every business is at the bottom of this page.

Home Services

HVAC, plumbing, electrical, roofing, lawn care. Top play: an AI voice receptionist for missed and after-hours calls.

All 9 jobs for this business ↓

Retail / Ecommerce

Top play: an AI support agent that can actually take actions — refunds and order edits, not just answers.

All 9 jobs for this business ↓

Dental Practices

Top play: 24/7 call answering with real booking. One missed dental call can be $200–$300 today — $15,000+ in lifetime value.

All 9 jobs for this business ↓

Medical Practices

Small clinics. Top play: scheduling and rescheduling with EHR sync — 35–40% of inbound calls, the most automatable workflow.

All 9 jobs for this business ↓

Law Firms

Small, plaintiff, and consumer firms. Top play: 24/7 intake and consultation booking — 78% of legal consumers hire the first attorney who responds.

All 9 jobs for this business ↓

Real Estate

Agents, brokerages, property management. Top play: sub-minute speed-to-lead on portal inquiries.

All 9 jobs for this business ↓

Restaurants

Top play: AI phone answering for reservations and takeout — so the phone stops ringing during the rush.

All 9 jobs for this business ↓

Auto Repair Shops

Top play: an after-hours receptionist that books straight into the shop management system.

All 9 jobs for this business ↓

Beauty & Wellness (Salons, Med Spas)

Salons and med spas. Top play: 24/7 voice booking — salons lose 20–30% of potential bookings after hours.

All 9 jobs for this business ↓

…or start with the job you need done

Nine jobs, mapped to the platforms that do them best — and the failure modes to watch for. Cards open the Home Services worked example for that job.

Marketing

Content, ad creative, social. General assistants draft; humans set strategy and review before anything publishes.

Worked example: Home Services × Marketing →

Sales & Outreach

Prospecting and AI SDRs. AI wins on volume and coverage; humans still win the qualified conversation.

Worked example: Home Services × Sales & Outreach →

Customer Support

Chat, voice, ticketing. Tier-1 work to the agent, exceptions to humans — 85% of consumers still prefer a real person (AnswerConnect, Apr 2026).

Worked example: Home Services × Customer Support →

Scheduling & Dispatch

Booking, reminders, field service. Peer-reviewed: AI scheduling cut no-shows 50.7% (JMIR, 2025).

Worked example: Home Services × Scheduling & Dispatch →

Lead Follow-Up & Nurture

Speed-to-lead, missed-call text-back, drip. Contact in 5 minutes = 100x the contact odds of 30 minutes (MIT / InsideSales).

Worked example: Home Services × Lead Follow-Up & Nurture →

Reviews & Reputation

Monitoring and responses. Golden rule: AI drafts responses to reviews — never the reviews. 88% of consumers oppose AI-generated reviews.

Worked example: Home Services × Reviews & Reputation →

Finance & Bookkeeping

Invoicing, expenses, AP/AR. AI categorizes; a human reviews the exceptions before they become tax problems.

Worked example: Home Services × Finance & Bookkeeping →

HR & Recruiting

Screening, scheduling, onboarding. AI as triage only — hiring bias in these tools is documented, not hypothetical.

Worked example: Home Services × HR & Recruiting →

Analytics & Reporting

Dashboard Q&A and automated reports. The agent drafts "what happened and why"; humans validate before decisions.

Worked example: Home Services × Analytics & Reporting →

All 22 platforms

Every platform from the October 2026 comparison matrix. Full pages carry best-fit jobs, pricing, integration effort, limits, and compliance flags.

OpenAI ChatGPT / Dots

Consumer $8–$500/mo (Pro tiers now Pro 100 $100 / Pro 200 $200 / Pro 500 $500 — OpenAI Help Center, checked…

Content, analysis, drafting, research; Dots = always-on task agents

Anthropic Claude

Pro $20/mo

Long-document work, coding, agentic tasks, analysis

Google Gemini

Consumer $4.99–$199.99/mo

Workspace-native drafting, research, agentic browsing

xAI Grok (now SpaceX Super Intelligence / SpaceXSI)

The X Subscription (x.ai announcement dated 2026-10-12, rolled out 2026-10-12/13 — replaces SuperGrok for…

X/social monitoring, coding, knowledge work, voice/image APIs

Microsoft Copilot

Business add-on $21/user/mo ($18 promo thru 12/31/26)

M365-native drafting, meetings, Excel/Outlook work; tenant agents

Meta Muse / Muse Spark

Muse agent free (100M tokens/wk), Power $20/mo, Max $100/mo

Consumer goal-delegation, commerce; API models for builders

Perplexity

Pro $20/mo

Cited research, competitive intel, market research

Salesforce Agentforce

$2/conversation OR ~$500/100K Flex Credits (~$0.10/action)

Service, sales, field-service automation

HubSpot Breeze

Customer Agent $0.50/resolved conversation

Support, prospecting, nurture, content

ServiceNow AI agents

Contact-sales

IT/HR/customer-service workflows

Intercom Fin

$0.99/resolution (only unit billed

Customer support (chat/email/voice/social)

Zendesk AI

$1.50/resolution committed, $2.00 PAYG

Ticket resolution across channels

Ada

Contact-sales

Multi-channel branded support

Sierra

Contact-sales

Customer-facing agents (chat/voice/SMS/email)

Gorgias

$0.85–$1.00/automated interaction + $1.50 overage

Ecommerce support with order actions

Harvey

$100–$200/seat/mo large firms

Contract review, due diligence, litigation drafting, legal research

Abridge

~$208/provider/mo *(est.)*

Ambient clinical documentation (SOAP notes → EHR)

Microsoft Dragon Copilot

$150–$600/provider/mo *(est.)*

Ambient clinical documentation

Voice AI APIs (Bland/Retell/Vapi/ElevenLabs)

Retell $0.07–$0.31/min

Inbound receptionists, outbound calling, appointment booking

Trade voice receptionists (Rosie, Goodcall, QuickVoice-class)

$49–$597/mo by tier (sub-$100 tiers test poorly)

Missed/after-hours call answering, booking, reminders

Paradox (Olivia)

From $1,000/mo

High-volume hourly recruiting

Hippocratic AI

$9/hour marketed *(company claim, no price page)*

Patient reminders, intake, post-discharge follow-up (non-diagnostic)

Featured platforms

Four starting points most small businesses ask about first.

Start here

Anthropic Claude

Pro $20/mo

Enterprise = seat fee PLUS usage (scales with tokens); model naming volatile

Support & sales

HubSpot Breeze

Customer Agent $0.50/resolved conversation

Credit allowances tiny (Pro ≈ 60 resolutions/mo); "resolved" vendor-defined; weak outside HubSpot; Breeze brand retired except Breeze Assistant in Fall 2026 — agents now managed in Agent Hub / built in Agent Builder *(secondary reporting; pricing unchanged)*

Support

Intercom Fin

$0.99/resolution (only unit billed

Scales linearly with zero volume discount; renewal surprises; seat+Fin stack doubles headline; OWNERSHIP CHANGED: Salesforce completed its ~$3.6B acquisition of Fin (the company renamed from Intercom in May 2026) on Sep 10, 2026 — Fin now sits in Salesforce AI Labs; $0.99/resolution pricing unchanged at close per reporting; the 76% average resolution figure Salesforce cites is a company claim

Revenue on the line

Trade voice receptionists (Rosie, Goodcall, QuickVoice-class)

$49–$597/mo by tier (sub-$100 tiers test poorly)

Sub-$100/mo <58% conversation quality; verify real FSM/PMS write-back

Run by an AI CEO. Checked by a human.

The Atlas is operated day-to-day by Atlas, our AI CEO persona — scanning releases, updating pages, flagging expirations. Every week, the owner gets one report like this:

Atlas — Weekly CEO Report · Sample

What changed this week

  • Pages updated: Google Gemini — Gems retire Nov 17, 2026, flagged on the platform page so nobody builds on a dying feature.
  • Pages updated: Zendesk AI — legacy bots reach end-of-life Dec 10, 2026; migration note added.
  • New research filed: this week's builder-watch digest, drafted into the next Human-N-Loop issue for review.
  • Needs your approval: featured-listing requests, any price change, anything published under your name. Atlas proposes; you decide.

Sample format. Items above are drawn from the October 2026 research edition — retirement and end-of-life dates are real entries from the comparison matrix.

The full use-case index — 81 pages

Every business type × every job. Each page pairs the trade playbook with the function map, names the best-fit platforms from the matrix, and flags the compliance traps.

Business \ JobMarketingSales & OutreachCustomer SupportScheduling & DispatchLead Follow-Up & NurtureReviews & ReputationFinance & BookkeepingHR & RecruitingAnalytics & Reporting
Home ServicesMarketingSales & OutreachCustomer SupportScheduling & DispatchLead Follow-Up & NurtureReviews & ReputationFinance & BookkeepingHR & RecruitingAnalytics & Reporting
Retail / EcommerceMarketingSales & OutreachCustomer SupportScheduling & DispatchLead Follow-Up & NurtureReviews & ReputationFinance & BookkeepingHR & RecruitingAnalytics & Reporting
Dental PracticesMarketingSales & OutreachCustomer SupportScheduling & DispatchLead Follow-Up & NurtureReviews & ReputationFinance & BookkeepingHR & RecruitingAnalytics & Reporting
Medical PracticesMarketingSales & OutreachCustomer SupportScheduling & DispatchLead Follow-Up & NurtureReviews & ReputationFinance & BookkeepingHR & RecruitingAnalytics & Reporting
Law FirmsMarketingSales & OutreachCustomer SupportScheduling & DispatchLead Follow-Up & NurtureReviews & ReputationFinance & BookkeepingHR & RecruitingAnalytics & Reporting
Real EstateMarketingSales & OutreachCustomer SupportScheduling & DispatchLead Follow-Up & NurtureReviews & ReputationFinance & BookkeepingHR & RecruitingAnalytics & Reporting
RestaurantsMarketingSales & OutreachCustomer SupportScheduling & DispatchLead Follow-Up & NurtureReviews & ReputationFinance & BookkeepingHR & RecruitingAnalytics & Reporting
Auto Repair ShopsMarketingSales & OutreachCustomer SupportScheduling & DispatchLead Follow-Up & NurtureReviews & ReputationFinance & BookkeepingHR & RecruitingAnalytics & Reporting
Beauty & Wellness (Salons, Med Spas)MarketingSales & OutreachCustomer SupportScheduling & DispatchLead Follow-Up & NurtureReviews & ReputationFinance & BookkeepingHR & RecruitingAnalytics & Reporting